.2Performant, a Romanian innovation as well as partner advertising and marketing solutions provider, introduced on Monday, September 9, at the Bucharest Stock Market, that it wants to obtain the Profitshare associate networks in Romania as well as Bulgaria from Transformation Advertising. Concurrently, Dante International, the owner of eMAG, are going to come to be an investor in 2Performant.On September 6, 2Performant’s Board of Supervisors ended a preliminary deal to acquire the Profitshare.ro and also Profitshare.bg affiliate systems owned by Conversion Advertising S.R.L. as well as Conversion Advertising And Marketing EOOD.
The deal outlines the guidelines of the transaction and also is certainly not lawfully binding, according to the business press pointed out through Economedia.The procedure includes the transactions of the Profitshare company lines from Conversion Advertising S.R.L. and also Transformation Marketing EOOD (as homeowners) to 2Performant (as the customer). Dante International S.A.
(majority investor of Conversion Marketing S.R.L.) are going to belong to business transfer contract as a backer.” The moment the Profitshare purchase is accomplished, our experts will definitely expand our existing capacity as well as diversify our client collection in both Romania and Bulgaria. Our team still possess a handful of important actions to accomplish, but I am actually confident that the groups involved in the transaction on both sides will take care of to finish them effectively. Our company will certainly introduce our post-acquisition plannings after completing the purchase according to the last agreement,” mentioned Dorin Boerescu, Chief Executive Officer and Co-Founder of 2Performant System.The deal cost is RON 4.3 million, and will certainly be spent 55% in cash as well as 45% in 2Performant portions by means of a capital rise..” 2Performant is a young as well as compelling firm along with market values that reverberate with us.
Our experts expect that, after the transaction is settled, the Profitshare organization combined along with 2Performant will certainly provide greater worth to its own customers,” claimed Tudor Manea, General Supervisor of Dante International SA.2Performant additionally takes note that many steps remain to accomplish and finalize the purchase, such as the prosperous completion of the due persistance review through 2Performant.Profitshare was released in 2012 as well as presently possesses a portfolio of 250 affiliate programs (including the eMAG team) in Romania and Bulgaria.radu@romania-insider.com.( Photo resource: the firm).